At EyeCity Africa, creativity isn’t just an expression; it’s a force for change. Our Creative Innovation Practice (CIP) exists to spark that change by empowering the next generation of African creatives. Rooted in the belief that Africa’s creative economy holds untapped potential, CIP connects young African creatives to the tools, resources, and community they need to thrive.
From fashion designers in Johannesburg to digital artists in Accra, we are building a continent-wide ecosystem where creative ideas meet opportunity. Ultimately, we seek to drive innovation, fuel economic growth, and elevate African talent to the global stage.
Our Core Areas
At CIP, we focus on the creative sectors shaping Africa’s identity, economy, and global influence. Our work cuts across diverse fields where innovation and culture intersect: Fashion & Design– Empowering African fashion entrepreneurs to scale sustainable, globally competitive brands.Arts & Culture – Supporting visual artists, illustrators, photographers, and cultural producers to preserve heritage while innovating for new markets.
Media & Entertainment – Equipping filmmakers, musicians, and digital creators with the skills and networks to tell African stories on the global stage.
Digital Creativity – Driving innovation in gaming, animation, and immersive technologies that redefine Africa’s creative economy.
Creative Business & Entrepreneurship – Strengthening the backbone of the creative economy with business skills, funding access, and market opportunities.
Our Approach
EyeCity Africa’s Creative Innovation Practice delivers impact across the continent’s creative economy through five strategic pillars:
Community Building
Research
Business Development
Program Implementation
Ecosystem Building
Our Programs
EyeCity Africa delivers dynamic programs that empower creatives across the continent. From Blue Box Sessions, which offer expert-led webinars with practical business insights, to innovation and mentorship initiatives like the Fashionomics Africa Incubator, and virtual/ in-person networking events that foster community and collaboration, each program is designed to build capacity, fuel entrepreneurship, and drive lasting impact, while improving community bonding within Africa’s creative economy.
Feedback from Our Community
“Since joining this program, I have discovered key tips to optimize my business. I also learned to develop effective strategies and essential techniques to better understand and excel in the world of fashion business." - Cindria, Madagascar
“The Fashionomics Program is a major booster for Michy's. It was the knowledge Power House that validated our Sustainable Fashion Business, its purpose and its impact. It was the turning point we needed.”
- Michelle Unachukwu, Nigeria
“I learnt about the classes in Trademark.... ignorance is truly a disease”
- Adeniji Adedayo- Nigeria
“Thanks so much for the Session. Glad to know that protection is by specific component and not in a one off total protection... This awareness will help us to ensure that we are protected for that which we are intending to”
- Jerina Naiken, Seychelles
“This session has reduced my ignorance to almost zero!” -
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